So a few months have passed and we have been busy little bee's! Recently we have finished up some TVC's for Pantene and Microsoft, done a nice little billboard ad for the Red Cross Bloodbank, got up close and personal with some crocodiles for the Australian launch of Ardbeg whiskey and discovered our Happily Healthy quotient with Nestle. It's been a bit of a whirlwind but we've had a lot of fun along the way and chrissie is just around the corner and that means a well deserved rest....and of course presents!
That's a lot of smiles, how did we do it? All it took was an Oral-B van, James Tobin, a day of shooting and a couple of electric toothbrushes! We got James to challenge the everyday aussie to try the Oral-B power brush challenge. Leading by example James took the challenge too, the result.....a lot of white teeth and some amazing smiles!! Also along with improving the dental hygiene of a nation we've also created a new TVC for Nestle, made some pretty cool "Better Backwards" videos for pizza hut, created a great dvd for the amazing Ronald McDonald House charity and made some funky little web ads for the new smurfs movie. Of course it wouldn't be Projekta if we hadn't rubbed shoulders with some form of celebrity as well, so we hit up Taylor Lautner's movie premier of Abduction, went to the Mercedes Fashion Festival, interviewed Perez Hilton and managed to run into Lady Gaga. Honestly, I don't know how we fit it all in....
We recently got the opportunity to do our very first projection mapping light show on a church in Parramatta for a Winter Wonderland Festival. I must say it produced some interesting challenges along the pipeline, but we learnt alot, and look forward to the next one. We do love a good challenge and managed to do a pretty darn good job. A video of the Amazing Spectacle will be up soon, keep your eyes peeled!!
So we recently found out that the OLPC and Telstra Ideas for Good TV program that we shot and produced was bestowed the honour of a Bronze Lion at Canne! How cool is that? It was a big group effort from many people and companies, and we want to say a 'big up' to all involved, it was a great project to work on and we look forward to the next one. You can check out the actual program on youtube with the link from this entry, go check it out!
So the mUmbrella 360 conference has recently finished up and we were delighted to hear that BWM co-founder and ECD Rob Belgiovane used our Tourism Northern Territory 3D cinema ad in his Battle of the Media presentation. Rob was representing the power of cinema and was up against IAB board member and Sensis digital Media GM, Mark Shaw.
Projekta has set up a brand new satellite office in McMahons Point.
It's a great new space in a beautiful sandstone studio off Blues Point Rd.
With views of the harbour, and a short stroll from North Sydney Station, we couldn't ask for a better location.
And now with offices on both sides of the bridge, and brand new facilities, we can service our clients even better.
With three state of the art HD Edit suites, 3D editing and viewing capabilities and a Live Green Screen Studio, the sky is the limit.
Needless to say we are all very excited to see what new and amazing content we can produce in this new creative space, and we look forward to showcasing some very soon.
So come round, say hi, and check out the new studio!
So it's been a while since we have updated our blog, but for very good reason, we have been CRAZY busy!! What is it you've been so busy with that you can't even update your blog you ask? Well, let me fill you in on the craziness that has been Projekta.
We started off the year big, with Optus and Yahoo sending us down to Melbourne with Wayde "Wildcard" Chiesa for one of Australia's premier sporting events, the Australian Open. Needless to say it was an experience! Very little sleep was had by anyone, but the results and fun we had working on the first big sporting event of the Aussie calendar was huge, we even recorded our own music video in dedication to the Oz Open, check it out on the video page for one of the biggest hits of 2011 or just a laugh...
Next up we created 4 amazing (we may be a little biased) AFL/Oztips TVC's for yahoo, with AFL legends Russell Robertson and Tom Harley. We thought it would be amusing to portray the boys in a traditional office working environment after their respective careers ended. You can get a taste of these on our video page as well, check them out if you want to have a quick giggle.
Moving on from that we got another amazing opportunity to shoot up in the top end to create a promotional video trying to get Uluru recognised as one of the 7 natural wonders of the world! We decided to shoot it almost entirely in slo-motion and time-lapse and we got some really amazing and breathtaking footage, check it out on the video page to remind yourself just how beautiful our country, and nature, can be.
Those are just a couple of the bigger jobs we've worked on this year so far, we've also managed to make it to the Rosemont Fashion Festival, rub shoulders with Robert Pattinson and Reece Witherspoon at the Water for Elephants premier, witness the merger of AMP and AXA and find out just what "Respect" really means to people.
Hope you have all been having as much fun as we have so far this year, stay tuned for more amazing stories from the Projekta cutting room floor and you better be keeping your fingers crossed for Uluru!!
A very merry xmas to everyone, it's been a great year and we look forward to an even better one next year! A big thank you to all the people we've worked with this year, hope you all have a good break and a large NYE.
After much sweat and tears the first Australian shot and produced 3D cinema ad is almost ready to go! Projekta is hosting a viewing in Sydney at the Hoyts IMAX Fox Studios within the next few weeks. A big thanks to everyone involved for all the hard work put in to get this amazing final product out.
Keep your eyes peeled for it in the Cinemas soon!
Darwin - Mix it up! won the Experiential and Brand Experiences Award at the Australian Marketing Institute Awards. Congratulations to the TNT marketing team... we have had a great time being involved in the campaign!
3D is now upon us and Projekta is one of the first in the country to delve into the 3D production workflow.
Tourism Northern Territory and their media agency, MPG, brought on Projekta to undertake the 3D production of TNT's latest cinema release. The production was shot over 7 days, in some of the most spectacular areas of the Northern Territory.
Utilising two 3D camera rigs, a new release Panasonic AG-3DA1 and a Pace side by side 3D Rig, both were recording directly to HDCam SR.
Simon Thomas, of Projekta worked along side, James Cameron's, Sanctum DOP, Jules O'Loughlin and Digital Systems Engineer, John Turner, in areas of the NT, such as Bamarru Plains, Yellow Water River, Arnhem Land, Kakadu and Darwin. Working in croc infested waters, hanging out of choppers and perched off waterfalls was all part of the day to day production schedule.
With all the footage now back in Sydney, it's now the turn of the Post Production team to bring all the beautiful pics together and what better way than investing in a brand new, custom built, 3D Final Cut Pro edit suite.
The third installment of Tourism Northern Territory's 'Get CeNTred' tourism campaign starring Russell Robertson is now underway. Check out Russell's latest NT adventures riding camels, flying helicopters and biking in the MacDonnell Ranges.
The Projekta team can proudly say they have the best hair around after working with Schwarzkopf in early 2010. We produced a number of videos for the hair specialists including an intriguing adventure called Man vs. Wild. The Projekta crew followed Schwarzkopf salesmen, Matt and Dave, on a wild adventure into Australian bush land where they were confronted by shampoo, conditioner and everything else beauty. Matt and Dave were great sports in his dirty adventure where the ultimate goal was survival.
Season two of Packed to the Rafters will be kicking off soon and Projekta was approached for a second time by Packed to the Rafters to shoot behind the scenes. Catch a look at what's in store!
Our HD Outside Broadcast unit is finally here! This innovative new design is capable of switching 6 HD cameras. The OB is compact, portable and takes live content creation to new levels of efficiency. Redbull Europe was our first client to experience the OB unit and were pleased with the high-energy, instant content it produced for their night of non-stop partying.
What more could you want in a man?
Seth MacFarlane extravaganza!!
The only man to beat MJ!
This would have to be one of the best corporate videos we've seen in quite some time.
Anna is currently filming in the Northern Territory hosting our new Web series for Northern Territory Tourism, Yahoo!7 and Channel 7.
The video clips for Rick's new commercial were filmed with a special high speed camera. The super slow motion playback lets you visualize effects that cannot be seen with the naked eye or a standard video camera. Rick was not hurt during the filming of any of these clips. Any discomfort was willingly accepted in the interest of Rick's new shoe, which is really comfortable.
Well, it looks like that Aston I was going to buy in 2020 has just been knocked of it's perch.
We got moon fever!! Great multimedia journey celebrating the first manned lunar landing.
Beautiful animation, and great vinyl toys.
Zero Punctuation is The Escapist's groundbreaking video review series starring Ben "Yahtzee" Croshaw. Every Wednesday Zero Punctuation picks apart the games so you don't have to. Called "hilariously cutting ... first legitimate breakout hit from the gaming community in recent memory" by Boing Boing, see why gamers love it and developers fear it.
SMPTE 2009 or Toyworld, as we like to call it!! We'll definitely be visiting.
Kidrobot is planet Earth's premier creator & retailer of limited edition toys, clothing, artwork & books.
Lovely new idents from London's Man vs Machine and Proud Creative for the SyFy rebrand!
Yeah, we know! Everyone's seen it, but it is amazing CG.
So useless...but awesome!
Alex and Arran from Babicka have created the world's first Wormwood infused vodka... and it is good! We are cutting a TVC for them, and being paid in cases. This would explain why we haven't finished it yet ;-)
If you've ever wanted to be in a band, these guys can help you do it. Fun, relaxed and an amazing facility.
Sean is a friend of Projekta's, and he has helped us out a few times. He also happens to be a great photographer.
Katalyst and vocalist Stephanie McKay belt out their current single on Top Shelf.
These are not just weird static images but javascript animations. Man I love the internet.
Words of advice from the greatest pitchman alive today. Not sure if this guy is for real, but we love the passion.
Yep, it's just great being in the office!!
We can't get enough slow mo!!
